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Who we are

Let’s start with the facts. aap3 is a successful technology services organisation that provides complementary, bespoke enterprise-grade technology services for the ‘channel’. We have a global network of more than 500 service-focused employees that we flex as needed, servicing more than 35,000 users in over 70 countries.

Our purpose is to help you to achieve your goals and develop your business model, by extending your portfolio in a user-centric manner.

We’ve been doing this for over 20 years. Working with partners of all shapes and sizes throughout the technology channel, supporting end-users across all industries. We pride ourselves on our long-term partnerships, many of them exceeding 10 years, and our outstanding service ratings – testament to our dedication to partnership and great service delivery.

Our Core Values


We consistently pursue excellence. We challenge, inspire and empower our team, to go above and beyond to defy expectations and provide a sensational service to our customers.


We act with honesty and integrity in everything we do. We are open and trustworthy in dealing with partners, co-workers, shareholders and our communities.


Change allows us the opportunity to evolve and develop in creating better systems, processes and attitudes. Change can be unnerving but embraced with positivity, leadership, and a collaborative approach, we can provide the best possible working environment for our people and partners.


Our success is achieved together, with collaboration at the heart of everything that we do. We believe in strong relationships which have mutual rewards and benefits recognising needs at both an individual and company level.